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"[Donald Kelley] said that the conservation outcomes of the competition had been far greater than he had predicted." Read here.

"With lifestyles ranging from über­environmentalist to highly consumptive, each family was able to bring its footprint down by at least 30 percent." Read here.

"BrainShift has also assigned characters -- such as El Oso and Ten Pin -- to represent each challenge." Read here.

"But a third key message that we lean on...is that you can have a good time doing it." Download here.

The Energy Smackdown is an energy efficiency pilot program that was created in 2007 by the BrainShift Foundation to demonstrate the impact of game play on behavior. With $200,000 in funding from utilities and foundations and volunteer help, the Energy Smackdown achieved reductions in the target population (residential rate payers) of 14% for electric power and 17% for natural gas over one year. These results are 2-3 times what is expected for programs of its type.

For information on the next phase of the Energy Smackdown, check us out at bdotshift.com or send us an email at info@bdotshift.com.
 
Energy Smackdown
"It's a journey towards living more lightly on the planet. Using energy and resources in a way that saves money... the Energy Smackdown is a good way to help you do that."

Amory Lovins, Rocky Mountain Institute

 

The Vision

  • It should be possible to emotionally engage large numbers of people on the topic of energy conservation. Emotional engagement is critical to behavior change.
  • It should be possible to create a energy conservation program that is truly recreational.

Three Words

The Energy Smackdown is grounded in three important words, words that are not used together often enough...

Three Components

The Smackdown uses the following components to help communities and organizations maximize the impact of their carbon reductions programs...
FrameworkToolsSupport 
 

Watch our videos

AllInOne
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"So often we know what we can do but you just need a little bit more initiative and oomf to do it. The Energy Smackdown challenges us to actually do something." Steve Lanou, Season One
 
 



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